Author Archives: Bill Ervin

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Bill Ervin

Brand Identity – When Should You Refresh

Still sporting that Members Only jacket? Is your house still ensconced in Harvest Gold and Avocado Green? Sometimes, we become attached to outdated fashion or cling to things that just don’t have the staying power a strong identity needs. The same thing is true with brand identity. Determining when and how to refresh brand identity

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Bill Ervin

Worth 1,000 Words

We all know that video is a heavily consumed media online. And it’s firmly established in the annals of history that people will never get enough cat pictures. One study shows that a video tied to a press release can attract nearly 55% more views. And according to Hubspot, photos on Facebook posts generate 53% more likes. That’s

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Bill Ervin

Design: Happy or Sad?

I was navigating my iPhone the other day and had a series of irritating interface issues that made me pretty angry. I don’t know if it’s because I’m getting pre-arthritic (is there such a thing?) and can’t type and swipe as artfully as I used to, or I’m too quick to push a virtual button

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Bill Ervin

Define Public Relations

Ask someone to define public relations and you’ll get a million different answers, even among PR pros. When I taught graduate-level courses in PR, I would always provide the textbook definition from Fraser P. Seitel (The Practice of Public Relations), which was rather long and convoluted and something about managing relations across various organizational platforms.

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