Watertower

badge watertower
Bridget Nielsen

Play-Doh as creative metaphor

What’s soft, squishy, and cleans the soot from vinyl wallpaper? Here’s a hint: Ask any preschooler. The world-famous Play-Doh was never meant for kids. All it took was one creative person to re-imagine and redefine the wallpaper cleaner for a new use and a new audience. Since 1955, the brightly colored modeling compound has generated

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Bill Ervin

Design: Happy or Sad?

I was navigating my iPhone the other day and had a series of irritating interface issues that made me pretty angry. I don’t know if it’s because I’m getting pre-arthritic (is there such a thing?) and can’t type and swipe as artfully as I used to, or I’m too quick to push a virtual button

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Brian Ervin

Minimalism in Design

Minimalism is one of the most significant design movements of the 20th century and early 21st century. Classified as more of a principal of design rather than a type of design, it involves taking design down to its essential elements.  What unnecessary parts can be removed and still have the design function at 100 percent

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