Category Archives: EG Integrated

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Bill Ervin

Brand Identity – When Should You Refresh

Still sporting that Members Only jacket? Is your house still ensconced in Harvest Gold and Avocado Green? Sometimes, we become attached to outdated fashion or cling to things that just don’t have the staying power a strong identity needs. The same thing is true with brand identity. Determining when and how to refresh brand identity

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Debbie Hilt

Making the Most of Our Time in the Big Easy

With multi-colored Mardi Gras beads overlaying convention credentials, Bill and I recently joined hundreds of traffic safety officials and exhibitors in New Orleans for the American Traffic Safety Services Association (ATSSA) 46th Annual Convention and Traffic Expo. As Mardi Gras floats paraded outside the Convention Center, we made our way through the Expo – learning

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