As PR people, we’re always in search of a great story idea – an idea that’s sure to grab the attention of editors, producers and reporters.
Those ideas don’t come along very often, but when we met Loyd Ratts, we knew we had a slam-dunk.
And we were right.
This month, Mr. Ratts’ story was recognized by the Ag Communicators Network as the 2018 Story of the Year.
Like most farmers, Mr. Ratts relies on cutting edge technology to power equipment on his Kansas farmland. But Mr. Ratts isn’t like most farmers – he’s 103-years-old.
When he started working on the family farm (at age 4), the only horsepower on the operation came from real horses. They didn’t have a tractor until after he graduated from high school. Now he’s using his smartphone and technology developed by our client (Lindsay Corporation) to monitor and control his center pivot irrigation system.
With the help of his daughter-in-law, we were able to interview Mr. Ratts, prepare a press release and share his incredible story with local, regional and national. As you might imagine, interest was immediate.
Our team arranged interviews and visits with several reporters – including Successful Farming’s Gil Gullickson, the writer behind this award-winning story – Kansas Farmer Still Going Strong at 102.
Congratulations to Gil, Successful Farming and, of course, Mr. Ratt’s! We are thrilled that the story is getting the recognition it deserves – and happy that we could help make it happen!