Services


Services – What we can do for you



At EG, we have assembled a team of experts who specialize in advertising, public relations and marketing. We put our experience to work and help our clients with research and strategic planning, brand development, digital marketing, crisis management, research, social media, event planning, media buys and more.

We have the experience to hit the ground running and deliver impactful, effective, measurable and meaningful work.

Strategy/Research

Strategic business acumen that moves the needle.

We view marketing and advertising as business disciplines used to strategically support the goals of an organization and its shareholders. Establishing key performance indicators for each campaign ensures transparency of performance as well as measurable return on investment. Additionally, a detailed target audience, desired action and well-defined business objectives create a framework for the creative vision.

In short, good strategy drives good creative, at least that’s our philosophy. All of our efforts are focused on producing positive results for clients.

Branding/Positioning

Branding, it’s the heart of who you are as an organization and what you do. It defines how your company is different from competitors and why people should put their faith in you.

It’s the personality that brings your brand to life as well as the promise your brand means to the marketplace.

Strong brand and positioning strategies combine to build a clear, comprehensive and consistent story about your organization. At the core of every marketing campaign is a brand.

What will your brand be?

Public Relations

Good deeds, well told.

At EG Integrated, our public relations efforts focus on fostering strong media relationships and communicating unified brand messages to target audiences.

We can help you tell your story with:

  • Strategic counsel and editorial planning
  • Comprehensive, integrated campaign development
  • Press release and online media room creation
  • Media relations
  • Spokesperson training
  • Crisis management
  • Internal/external communications
  • Case studies and white papers
  • Newsletters and magazines

Digital Marketing

Good digital marketing creates meaningful conversations with measurable results.

The Internet has become a center of marketing and commerce for businesses large and small. According to eMarketer, the average adult spends more than five hours a day online, two of which are on a mobile device – that’s a lot.

While we don’t think that digital marketing is the only game in town, it’s definitely a major player. The ability to measure your campaigns is much greater than most mediums, and in our experience, your marketing dollars go further in terms of reach and frequency. That said, diversifying your marketing plan and creating a seamless multichannel experience is key to success.

Some of the services we offer include:

  • Website design and development
  • Content marketing (infographics, press releases, blog posts, etc.)
  • Search (SEO and PPC)
  • Responsive (email, remarketing, PPC)
  • Lead generation (webinars, white papers, special offers and more)
  • Marketing automation (CRMs, data mining and auto-responders)
  • Mobile integration (app development, responsive web design and growing)
  • Social (Facebook, Twitter, YouTube, Vimeo, LinkedIn, Instagram, Pinterest and the list goes on)

Traditional

Traditional marketing tactics create truly integrated multichannel campaigns.

From TV spots to dimensional outdoor boards, traditional advertising plays a valuable role in many marketing plans, with opportunities for cross-promotion and social media tie-ins. We can help you integrate the right mix of traditional advertising to create tangible results.

We can assist you with:

  • Print advertising
  • Publications and brochures
  • Trade shows and events
  • Outdoor advertising
  • Broadcast


brainIf you aren’t getting the attention
and work you deserve,
give Bill or Tom a call at 402-614-3000 or email.