Hoegemeyer Hybrids

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Hoegemeyer Hybrids

75th Anniversary Campaign

Challenge

Hoegemeyer Hybrids, a leading Western Corn Belt hybrid seed company, wanted to announce their 75th anniversary, celebrating a long history and thanking their loyal customers. The campaign needed to honor the company’s family-owned roots while embracing a progressive focus on the future.

Solution

  • Continued to build company and product line awareness, strengthening position as Western Corn Belt experts.
  • Reinforced brand preference and value with customers.
  • Recruited new dealers and targeted new customers.
  • Created a vintage-themed logo, marketing materials and social media campaign.

Results

The social media campaign enjoyed a 42 percent increase in Facebook traffic. Overall, Hoegemeyer received positive comments from dealers, employees, customers and their local community. The campaign, ad series, and seed guide won multiple National Agri-Marketing Association awards.

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and work you deserve,
give Bill or Tom a call at 402-614-3000 or email.


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